• ONLINE TRAINING: Get our step-by-step guide – the Brand Launch Academy – and launch your brand this year!

  • 02/26/2020

“Ask Zack” Episode #2: How to Market Your Brand BEFORE You Have Product

“Ask Zack” Episode #2: How to Market Your Brand BEFORE You Have Product

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Welcome to the second episode of “Ask Zack” where we at Indie Source give you the chance to sit 1 on 1 with our CEO Zack Hurley and discuss popular questions that are crucial to your success.

We’re continuing to answer your biggest questions about launching and scaling your brand, entrepreneur to entrepreneur.

In the second episode of Ask Zack, we cover the basics of pre-sales social marketing and sales funnels, including:

  • The biggest problem we see with new fashion brands
  • The key unexpected benefit of running Facebook ads besides sales (it’s big!)
  • Our number #1 tip to conduct Facebook market research
  • How to come up with a brand story that’s bigger than the products you plan to sell
  • When you should start advertising your brand
  • How to advertise before you have products


Did you miss episode one? Check it out! Direct advice from our CEO, Zack Hurley, every other week; join us every second Thursday for more advice from the man himself. And if you haven’t already subscribed to Ask Zack, do it. We want to be a resource to launching and scaling successful fashion brands so good that you’ve got us bookmarked. And, for that, we need you – send us your clothing manufacturing questions, whether they’re short and technical or long and consultative. We’ve worked with over 300 brands, so, trust us, we’ve heard it before and we know the answer. Nothing would make us happier than to share with you what we’ve learned.

And, if you prefer something more live and interactive, tune into our Tuesday Office Hours at 12PM PST on Instagram Live where one of Indie’s experts will be on hand to answer clothing manufacturer questions.

In the meantime, like always, continue to build your dreams every day. No matter what, talk to us! Our door is open.

Indie Source