How to get Media Attention for Your Brand
There are many aspects in creating and establishing a brand from conceptualizing an idea, to developing that idea, and formulating media buzz to get your merchandise into the hands of…
read moreThere are many aspects in creating and establishing a brand from conceptualizing an idea, to developing that idea, and formulating media buzz to get your merchandise into the hands of…
read moreThe Pocket Problem Consumer buying habits are influenced by a number of factors. Cost, branding, and the design of apparel can determine the success or failure of a clothing line. One…
read moreDesigner Resources and Tools When your job is based on something that is very artistic and requires time and inspiration one of the must do’s is research. Research and experience is…
read moreGet Your Clothes on Celebrities For most designer’s, it is a dream to have their collection of clothes draped on some of the most adored celebrities, along with having snap-shot images…
read moreMade in America The “Made in America” claim is used to describe the extent of a product’s US origin. Although the reasons may vary, the steps for obtaining an “American…
read moreDo We Actually Need Fashion Shows? Fashion by nature exists in an ephemeral state; trends come and go as style matures then dies. The fashion show is the most popular form…
read moreProjected 2014 Trends The dominant trends of 2014 will be: arty style, floral prints, sewing street, wrinkled by gold, summer fur, ethereal transparency … inspired trends but also varied and…
read moreSpring/Summer 2014 Trend Report The thirteen-year-old version of me squealed for joy when viewing what was new (or shall I say, recycled?) for Spring 2014. The major trends coming this…
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