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Zack Hurley

Get Media Attention for Your Fashion Brand
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How to get Media Attention for Your Brand

There are many aspects in creating and establishing a brand from conceptualizing an idea, to developing that idea, and formulating media buzz to get your merchandise into the hands of…

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Fashion vs. Function The Pocket Problem
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Fashion vs. Function: The Pocket Problem

The Pocket Problem Consumer buying habits are influenced by a number of factors. Cost, branding, and the design of apparel can determine the success or failure of a clothing line. One…

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Resources and Tools Fashion Designer should know
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Top Resources & Tools Fashion Designer should know

Designer Resources and Tools When your job is based on something that is very artistic and requires time and inspiration one of the must do’s is research. Research and experience is…

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Get Your Clothes on Celebrities
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How to get Your Clothes on Celebrities

Get Your Clothes on Celebrities For most designer’s, it is a dream to have their collection of clothes draped on some of the most adored celebrities, along with having snap-shot images…

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Made in United States of America
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“Made In America” What does it mean?

Made in America The “Made in America” claim is used to describe the extent of a product’s US origin. Although the reasons may vary, the steps for obtaining an “American…

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Reasons Why Fashion Shows Are Important
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Fashion Shows: A Necessity or a Desire?

Do We Actually Need Fashion Shows? Fashion by nature exists in an ephemeral state; trends come and go as style matures then dies. The fashion show is the most popular form…

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Spring Summer 2014 Trend
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Dominant American Trends 2014

Projected 2014 Trends The dominant trends of 2014 will be: arty style, floral prints, sewing street, wrinkled by gold, summer fur, ethereal transparency … inspired trends but also varied and…

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Spring Summer 2014 Trend
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Spring Summer 2014 Trend Report

Spring/Summer 2014 Trend Report The thirteen-year-old version of me squealed for joy when viewing what was new (or shall I say, recycled?) for Spring 2014. The major trends coming this…

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