You. Are. Electric. This slogan is found on Electric Yoga’s website and definitely describes the feeling woman will feel while wearing one of their pieces. Customers are deemed as “electrifiers” according to owner, designer and master yogi Michelle Bohbot. Bohbot opened Electric Yoga in Beverly Hills, Los Angeles with her daughter, Stephanie Bohbot, with the purpose to combine modern fashion and function to each of their pieces. Each of these characteristics are evident when browsing their online store. Leggings feature bright colors and unique designs with the perfect mix of Nylon and Spandex. Accessories, outerwear, tops and bottoms are also sold in their store It also helps that Michelle Bohbot was previously a fashion designer for 20 years with Bisou Bisou. Indie Source conducted an interview with the daughter Stephanie Bohbot, who is the production manager at Electric Yoga. Read on for Stephanie’s view of how she produces their successful line. www.electricyoga.com
Interview conducted by Laura Stone
Q1: I see you are a production manager for Electric Yoga. Why did you decide to work for Electric Yoga?
A1: I believed in the line and its potential. The colors were different. The patterns were sexy, but most of all the bras were supportive! I knew the line was heading in the right direction.
Q2: What are the day-to-day duties of a production manager? How would you describe the lifestyle?
A2: Constantly meeting with different factories. Attending trade shows and expos to see what are the latest trends.
Q3: What is the most challenging part of what you do, and how have you been prepared or have prepared yourself to tackle it during the day-to-day?
A3: Being organized. I was very disorganized and in order to succeed in production, you must keep every file and document every change. Files within files needed to be made. Once I figured that out, my life as a production manager came together and I was able to work more efficiently!
Q4: What do you wish you had known before getting into fashion production?
A4: How organized you have to be. I wish I was trained on being organized.
Q5: What advice would you give for people trying to start their careers as production managers, or any other part of a fashion production team?
A5: That you must believe in the products and that you have to wear every item to decide what changes should be made and go from there.
Q6: You have your line manufactured in the United States. What are the advantages of this?
A6: The quality is amazing. The feel of the material is luxurious. You don’t see sweat marks. Every item either has a dual function or is super detailed and catered to the woman who is active.