The public relations team at Indie Source asked me to explain in basic terms what Indie Source does. There is a good understanding in the world about what other industries do to make their finished product but, little understanding as to all of the work that goes into starting a fashion line.
Starting a Fashion Line
Starting a fashion line begins with a vision to build a fashion house and brand which is much like building a house, your dream house. The difference between building a house and a fashion house is not much different but, the finished product and know how that is used to build the fashion house are long-term and require more information, education, and team building than building a home. An architect alone cannot build a house. He can draw up the vision, lay out the plans but, then he needs a team to actually build the house.
A fashion designer is an architect and engineer of fabric, drawings, and history. A fashion designer combines their knowledge of history with their inspiration for a collection designed on mood boards with fabric selections and then designs a full collection. The collection is made of croquis sketches which show the designs and illustrations that are loose interpretations of the design. From there, a designer will need to draw technical flats with specific measurements to create a pattern block and a pattern to go into production. Often, the process is lengthy and not all designers know what a tech pack is or why it is needed. It is also important to understand through the design process the production calendars and timelines so the product is delivered on time and in-season for buyers to buy at market and editors to publish before market for customers to buy. This is where Indie Source comes in.
As a full-service development and product manufacturer, Indie Source provides all the details that designers need to see their designs and dreams come to life. Production is a complex process that like building a house, requires a good team of people. A designer (architect), construction manager (project manager) who manages budgets and timelines, building manager (textiles and fabric production) who sources materials and ensures their delivery for construction, and of course, construction (pattern makers and graders, cutters and sewers). Indie Source is a designer’s dream team bringing designers drawings to life and allowing the designer to live the independent life they love. For more information on our services or a price quote on production and public relations please e-mail: [email protected]
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Coco Chanel once said, “Fashion is architecture,” and she was right. It is the architecture of building a long-lasting vision from brand to consumer. With the production and public relations built with Indie Source one collection and each season at a time with high American made quality control standards, your designs and brand will be built on a strong foundation enabling it to last through time with the changes in fashion while creating a style and lasting vision of your own.
The production team looks forward to hearing from you and answering your questions to get your vision started from start to finish, season after season. We deliver independence to independents, one design into production at a time.